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Barry Brownstein's avatar

My wife and I are in the car this afternoon. I'm ranting about some aspect of the current sorrow of the world. My wife says, "Is this (she's referring to the rant) good for you." I pick up my phone, and there is your essay. I say, "Let me read to you what Max has to say." I read your conclusion to her. Ha! I'm in the spiritual trenches with you, buddy!

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Pat Wagner's avatar

Thanks for this article, even though you are forced to admit you are a flawed human being. (grin)

First, all of the people I know who attend public protests are not mentally ill, not stupid, sincere in their beliefs, not prone to violence. Good people in their everyday lives. Some are devoted to one or more cause, some only publicly protest in response to what they consider an egregious event or in protest to the actions of elected and appointed leadership in political and business arenas.

What they share, in my opinion, is frustration. They feel powerless in the face of what appears to be their lack of control or even influence regarding the bad and unfair things that happen in the world. They want them to stop, and they want someone in power to listen.

My experience with causes is that rarely does marching, shouting slogans, waving signs, etc., make a difference. It's what happens behind the scenes, but it does not start in formal hearings, board rooms, and the votes of a legislative body after the headlines.

How does change happen? Here is a summary of the advice that I would give clients who had figured out that public protests might feel good at the time, but maybe are not effective politically except, perhaps, to bring capricious media attention to the cause; the equivalent of its fifteen minutes of fame.

1. Individually and as a group, you build influence by getting to know the people who have the power and authority to make change. And this can take years. Because the people you don't like have been making plans for years, usually in secret. You want to know who actually makes decisions that lead to action. Maybe not the people who stand in front microphones and pontificate - the power behind the throne. There is often one key player in charge.

2. This might mean rubbing shoulders by serving on boards, attending meetings, and volunteering for the same nonprofits that they support. You find out where they hang out, who are their buddies, and what is important to them, meaning their selling point. Meaning, are they concerned about money? Personal reputation? The support of a particular cohort? Their own cause?

3. Build your personal network of influence. Find people who agree with you about this issue, even if you don't agree on other issues. Build trust and respect by supporting their issues: donating time and money, serving on their committees, writing letters, etc. I think most cause-driven people have blinders on and don't actively look for possible partners outside of fellow travelers. Okay, you don't agree about A and B, but what about C and D? Your network should include honorable people who might be political opponents, but will tell you the truth.

4. Be known to the individuals in the professional media - reporters, editors, columnists, podcasters - as someone civil and trustworthy. You tell the truth, the whole truth, and you don't cherry pick the data to put your cause in a better light. You don't exaggerate. You don't dehumanize opponents or come up with nasty nicknames. You admit mistakes. You don't propagate false information, so you meticulously check sources and references before forwarding information. You know the difference between a fact and an interpretation or opinion. Media professionals will never be embarrassed if they print your news. If you lie, by intent or accident, to them, there goes your credibility and the credibility of your cause.

5. Do the grunt work - read widely - not just people you agree with - write letters, show up to testify.

6. Build connections with people before there is a crisis, when everyone is still speaking to each other.

7. This being Earth, and not Vulcan, people will often support you because they like you personally, not necessarily because of your logical arguments.

8. Show gratitude and thank people a lot - in the media, in politics, etc. Your name appearing on their phone should make them want to return the call, not delete. You should be known as being decent to everyone, if when you disagree strongly. And you have your act together regarding relationships with employees, coworkers, bosses, neighbors, etc.

I could go on, but this is the gist of it.

Two examples from my father's career in the Midwest, my first political mentor.

1. My father worked for Cook County government (Chicago) in the mid-1950s through the mid-1960s, when the mayor was one of the most powerful and corrupt politicians in the country. Dad stood up to him on an issue and won because his employees were loyal to him and the Chicago media liked and trusted him. Also, Dad had already planned on being fired, which included a family meeting, since if the situation blew up it would make headlines. So he could confidently go into the offices of the Machine, knowing that our family would survive the consequences.

2. We moved to Wisconsin. Dad wanted to build a free clinic in our new home, but the powers that be were at best indifferent. Took him twelve years to build the political base needed to make it happen. The clinic still exists.

Everyone has a different way of interacting with the world. Marching is the short game in my opinion; the long game is an investment that might take years to pay off.

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